Emerging Shifts for Money and Wealth

This year I was lucky to attend AMP’s Amplify Festival in Sydney. My first session is ‘Emerging Shifts for Money and Wealth’ with Dr Tim Jones. Some notes on Tim:

“Tim is Founder and Program Director of the Future Agenda – the world’s leading open foresight project… Tim is a recognised expert in innovation and future growth. He is the author of numerous articles and eight related books and is a regular speaker at corporate events and public conferences on innovation leadership, growth platforms and future trends. He has a PhD in Innovation Performance and Masters Degrees from Cambridge, Imperial College and the Royal College of Art in London.”

Dr Tim starts off his talk, focusing on the difficulty of predicting and anticipating future changes and trends:

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Understanding Business Opportunity Porters 5 Forces

MBA Schools love to educate us on various tools of thought or approach but over time many are proven wrong, not-quite-right, or just another management fad.

One that looks like it may go the distance, equally at home applied to existing businesses or new ventures – Porter’s 5 Forces.

Understanding Business Opportunity Porter’s 5 Forces

Porters 5 Forces model breaks down the attractiveness of a market to five categories- threat of new competition, threat of substitute products or services, bargaining power of customers, bargaining power of suppliers and intensity of competitive rivalry.

The following diagram illustrates it best:

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