Alternatives to Maslow: Max-Neef

Alternatives to Maslow: Max-Neef

As discussed in an earlier blog post, Maslow’s Hierarchy of Needs has been getting a bad rap. The categories of Maslow’s are great, but the use of the pyramid seems questionable.

This line of thought, and a recent marketing assignment, had me wondering – if Maslows is faulty, what else could I reference when explaining possible needs of the consumer?

Enter Max-Neef’s theory of Fundamental Human Needs. According to wikipedia Max-Neef classifies the fundamental human needs as:

  • subsistence
  • protection
  • affection
  • understanding
  • participation
  • leisure
  • creation
  • identity
  • freedom

Kathy McMahon from blog peak oil blues has written a great post on Maslow’s and Max-Neef, if you have ten minutes to spare, check it out.


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2 thoughts on “Alternatives to Maslow: Max-Neef

  1. Pingback: Needs, wants and demands |

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